Menopause Made Simple.
Enjoy the wave with us
About us
You’ve got the power
We’re here to support you
At She Pura Vida, we celebrate menopause as a powerful transition—a gateway to new possibilities. Founded by Dr. Femke and Bistra Atanasova, longtime friends and passionate advocates for women’s well-being, our mission is to transform confusion and isolation into confidence, clarity, and joy.
To every woman entering this new phase: this is your time. We’re here to transform the uncertainty of menopause into confidence, clarity and joy.
Embrace. | Learn. | Flow. | Enjoy.
“Pura Vida” — Living Life Fully
In Costa Rica, people greet each other with “Pura Vida”. Literally it means "pure life", but it has a much deeper meaning. It’s a way of living about embracing life’s ups and downs with calm, optimism, and a sense of flow—focusing on what truly matters, letting go of stress, and finding contentment in the everyday.
We see menopause the same way: not as an ending, but as a vibrant transition into a new chapter. She Pura Vida is your space to navigate this stage with confidence, clarity, and practical, science-backed tools.
Dr. Femke Ellens -International Menopause Doctor
Dr. Femke is, as Dutch menopause expert, on a mission to make midlife a time of confidence, vitality, and control. Her passion for helping women started with her own experience: when she hit midlife, even as a doctor, she was shocked by how little she knew about the menopause. Good, simple, and science-backed information was hard to find—yet it was exactly what she needed to feel in control of her health and well-being.
A doctor with a mission (and a sense of humor), Femke breaks down hormone chaos with calm clarity. Her advice? 100% science, 0% fluff.
She’s the medical brain behind the platform’s content—bringing expert insight into every tip, video, and resource. She’s here to guide you through the menopause rollercoaster—minus the confusion.
Dr. Femke’s goal? To help you thrive during this new chapter and feel like the powerfull, unstoppable woman you are!
Bistra Atanasova - The Holistic Guide & Learning Alchemist
Bistra supports women on their journey to reconnect, realign, and blossom in midlife.
With a background in psychology, hypnotherapy, and a deep love for holistic practices, she blends mindfulness, yoga, meditation, sound therapy, hypnotherapy and reflective tools to support the whole self—mind, body, and soul.
Her journey with holistic living started well before she turned 40. But it’s now, in midlife, that these practices have become her compass—helping her navigate change, stay centered, and design a life that truly fits.
For Bistra, midlife isn’t a crisis—it’s an invitation to come home to yourself, expand, and step fully into your truth.
Bistra is also the one who designs the learning journey at She Pura Vida—creating intuitive, embodied modules that feel good to follow and make real sense.
Bistra’s mission? To help you enjoy everyday life in midlife, embrace who you are, and create a lifestyle that truly fits you.
With a background in psychology, hypnotherapy, and a deep love for holistic practices, she blends mindfulness, yoga, meditation, sound therapy, hypnotherapy and reflective tools to support the whole self—mind, body, and soul.
Her journey with holistic living started well before she turned 40. But it’s now, in midlife, that these practices have become her compass—helping her navigate change, stay centered, and design a life that truly fits.
For Bistra, midlife isn’t a crisis—it’s an invitation to come home to yourself, expand, and step fully into your truth.
Bistra is also the one who designs the learning journey at She Pura Vida—creating intuitive, embodied modules that feel good to follow and make real sense.
Bistra’s mission? To help you enjoy everyday life in midlife, embrace who you are, and create a lifestyle that truly fits you.
Meet your guides
The Team
Real women who’ve got your back.
Dr. Femke Ellens
International Menopause Expert
Co-Founder She Pura Vida
Co-Founder She Pura Vida
Bistra Atanasova
Guide for Mindful & Aligned Living
Co-Founder She Pura Vida
Co-Founder She Pura Vida
Jill Hannay
Nutrition Coach
She Pura Vida Ambassador
She Pura Vida Ambassador
Ready to get started?
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